Offline Marketing Strategies

Offline Marketing Strategies For Online Businesses

Optimize Online First – Then Go Off! Literally


Website success is a complex art and science, as regular readers of our reports know all too well. To ensure that you get the kind of traffic, attention, ratings, and commercial results you want you need to invest in and manage a wide array of different strategies and tactics.


Something many even seemingly savvy Internet entrepreneurs don’t even think about is the huge opportunity out there to leverage all the traditional media that has always been used for marketing and advertising.


All the Old Marketing Ways Work for the Web Too


Consider it. Forget about banners and links and search engines for a second.


Is your Website a marketing tool or a destination in itself? In most cases, the answer is both. So if you think of your Website as your online “storefront,” which it may very well be literally, think for a minute of all the ways businesses have always advertised and marketed themselves before the Internet even came along:


  • Print ads
  • TV
  • Radio
  • Inserts
  • Magazine and newspaper articles
  • Classifieds
  • Direct mail
  • Direct response
  • Local “distribution” channels


In this report, we’ll explore each of these, and how you can use them right now to improve the performance and results for your online business.