A search engine is the most effective tool that can bring a prospective customer to your Company website. Millions of web visits are initiated daily through one or the other search engine to locate information or sources of supply. This is considered to be the most effective and targeted channel for you as a website owner to acquire a hot lead. Businesses all over the world spend a huge sum on designing, building, maintaining and promoting their websites.
Online advertising and marketing budgets have also soared. Relative to these, the investment required for getting traffic through search engines is much lower. However, as search engines have millions of pages in their coverage, it is important to have a proper approach to using this channel effectively.
The art and science of understanding how search engines identify pages that are relevant to a query made by a visitor and designing marketing strategies based on this is called search engine optimization.